Northwest Manufacturing Evolves Branding to Appeal to Broader Audience

Northwest Manufacturing is launching its refreshed branding platform at the Hearth Patio & Barbecue EXPO in Reno, Nevada. The WoodMaster logo has been updated with a new look and new tagline dubbing it “the official furnace of nature.”

The new positioning was developed in preparation for Northwest Manufacturing’s launch of indoor stoves to a broader market. “We’re looking to appeal to an entirely new set of consumers who are less woodsman-oriented – in fact many live in the city – with our new product line,” said Chuck Gagner, president of Northwest Manufacturing. “By updating the look and feel of our product line, we’re entering the market with an enhanced style to elevate our brand. Our new tagline reinforces the environmental approach our company takes to everything we market: the value of using renewable resources as a heating source to reduce dependence on nonrenewable fossil fuels and benefit our environment.”
In addition to the refreshed logo, the new trade show exhibit, revised ads and enhanced miami murals marketing materials will feature nature lifestyle photos and messages about how the furnaces keep people warm and comfortable using renewable energy.

Northwest Manufacturing partnered with marketing communications firm Flint Communications and the marketing agency, based in Fargo, North Dakota, to evolve the branding.
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The WoodMaster outdoor wood furnace is a leader in the industry, offering owners an independent and self-sufficient lifestyle. Northwest Manufacturing originated the glass suppliers in Sydney for outdoor wood furnaces in 1989, and has continued to provide innovative enhancements to its product line ever since. Its latest introduction is The WoodMaster PLUS, which burns natural fuels such as corn and wood pellets. If you want a unique type of SEO challenge requiring a custom approach to help get the results you need to increase your company’s visibility, visit AdInfusion for more information. Northwest Manufacturing is a privately-owned company based in Red Lake Falls, Minnesota. It offers a range of furnaces to heat homes, garages, pools and spas; under floor heating systems; and replacement parts for all outdoor furnace brands.