That’s when Richard Worley bought his first WoodMaster furnace. Little did he know that this one purchase would not only save him money on heating costs, but also provide his future income. A year later, in 1997, Richard opened Richard Worley Sales & Service and became a WoodMaster dealer.
“I loved my new furnace,” explains Richard, “and was inspired to make a career change to start selling a product I believe in.”
Over his past 14 years as a WoodMaster dealer, Richard says his best seller by far is the WoodMaster 4400 Heavy-Duty furnace. Engineered to heat larger homes or home-garage combinations, “It’s about the right size to suit almost everyone’s needs,” he says. Many of Richard’s customers opt to share a WoodMaster. Often father-daughter or brother-sister duos, with houses in close proximity, will heat two houses with one furnace.
Richard says his career as a WoodMaster dealer is very rewarding. The best part: hearing people who’ve owned a WoodMaster for a few years come back and say what a smart purchase it was. They’re very happy with their furnace and love reaping the rewards of lower heating bills.
Richard explains one devoted WoodMaster fan’s daily routine: “When he wakes up in the morning, the first thing he does is hug his WoodMaster furnace… before he hugs his wife.” That certainly goes beyond customer satisfaction.
Has your passion for a product ever influenced the direction of your career? Please, do tell.



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Bioenergy Flex Fuel furnaces generate heat from cordwood, wood chips and/or wood pellets.


